Without knowing. I would probably associate it with the nearest known food and/or assume it was some reality TV stunt which can't actually be harmful. Plus then you don't have to freak about losing 10 years.
Would you rather: Watch your absolute favorite movie (or one that would even top that) for 24 hours straight, and be able to change to another if you wish BUT you can't get up use the restroom, eat, or even blink. OR watch a movie you absolutely despise (as in you want to rip out your eyeballs) for 24 hours straight, BUT you can go to the restroom, eat, drink (normally no cop outs by taking 8 hours to eat) and yes, you can blink.